LOUDER
DIGITAL
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ACTIONS SPEAK LOUDER THAN WORDS ©
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MOSCOW SINCE
LOUDER IS AN INTERNATIONAL MARKETING AND COMMUNICATION AGENCY, PART OF SERVICEPLAN GROUP SINCE 2015
DISCLAIMER - HIGHLY CONFIDENTIAL. By viewing this document you agree to the exclusions and limitations of liability stated and accept them as reasonable. Do not use view this document if you do not agree that they are reasonable. If any of the points in this disclaimer notice are found to be unenforceable under applicable law, that will have no bearing on the enforceability of the rest of the disclaimer notice. Material on this document, including text and images, is protected by copyright law and is copyright to Louder Moscow unless credited otherwise. It may not be copied, reproduced, republished, downloaded, posted, broadcast or transmitted in any way except for your own personal, non-commercial use. Prior written consent of the copyright holder must be obtained for any other use of material. Copyright of all images on this presentation remains with the artist or copyright owner at all times. No part of this document may be distributed or copied for any commercial purpose or financial gain. All intellectual property rights in relation to this presentation are reserved and owned by Louder.
SERVICES
CREATIVE
STRAGEDY
EXPERIENTIAL
MARKETING
COMMUNICATION & CONTENT
Provided by
INTEGRATED MARKETING
ONE TAKEOUT PLANNING
OVER DIFFERENT CHANNELS
INFLUENCER
MARKETING
CLOSE COMMUNICATION THROUGH THOSE WHOM TA TRUSTS ENTIRELY
INTEGRATED COMMUNICATION
AGENCY LOUDER IS TOP 10
MARKETING AGENCY IN RUSSIA ACCORDING TO AKAR RATING
GOLD
BEST EXPERIENTIAL
MARKETING
CAMPAIGN
GOLD
BEST
SPORT EVENT
OF EUROPE
SILVER
BEST
INTEGRATED
BRAND CULTURE
BRONZE
SPORTS
MARKETING
CAMPAIGN
GOLD
EVENT-
MARKETING
B2C
BRONZE
DIGITAL
CAMPAIGN
GOLD
BEST
AUTOMOTIVE
EVENT
GOLD
SILVER
BRONZE
14
4
6
10 YEARS ACHIEVEMENT
LOUDER DIGITAL SERVICES
DIGITAL CAMPAIGNS
STRATEGY
CREATIVE
PRODUCTION
CLIENT SERVCIE
SPECIAL PROJECTS
CREATIVE
PRODUCTION
MEDIA SUPPORT
INFLUENCER MARKETING
BIG DATA ANALYTICS
INTEGRATED APPROACH
CONTENT PRODUCTION
SOCIAL MEDIA
SUPPORT
PROMOTION
CONTENT PRODUCTION
ADIDAS P.O.D. SELECT
Task:
Create awareness of new model - adidas Originals P.O.S.System
Educate its unique and distinctive feature to resonate with streetwear hounds
Drive desire through exiting content


Solution:
We created the game in which users could examine adidas Originals P.O.D.System and won their own sneakers.
ADIDAS P.O.D. SELECT
Users got to know 3 key elements of P.O.D on intro screen. They could scroll through the pages and read about 3 performance technologies.
Then users dived deep into adidas collective memory and recollected the basis of P.O.D. sneaker. They selected three technologies — Boost, EVA and Bridge out of hundreds of items in our archive.
On the screen users saw three bars with elements sliding down. They needed to tap on P.O.D. technologies.
The more P.O.D. sneakers users collected, the more chances they had to win.
Then users shared they result in social media — «I've collected 10 P.O.D. sneakers» and if they had one of the best results of the day, they got P.O.D. sneakers for free.

ADIDAS P.O.D. SELECT
Every week we added new elements connected with selected influencers into the game.
If user collected three elements of one influencer — they can won a special prize from him – tickets to the concert.

When influencer appeared in the game he made social posting about the game and drives audience into it, announcing special prize.
Malbec X Suzanna
Hleb
T-fest
ADIDAS P.O.D. SELECT
Digital contest

On CLP users see P.O.D. product, main campaign message and engage into digital activation
UGC

Those who share their result in SM can win P.O.D. sneakers every week or tickets to the concert every day
Tickets

Users who collect 3 influencer's elements faster than others win tickets to the concert
Winners rewarding

Winners of digital activation get P.O.D. sneakers
Influencers' announcement
Banners announcement
ADIDAS P.O.D. SELECT
average number of sessions per user
Results
likes in SM
1,46
> 4K
average session duration
02:28
comments in SM
> 1,8K
users with session longer 1 minutes
49 988
Reach of the post in SM
> 4,8M
users who have initiated at least one session
> 120K
Involved users
54 799
MILLER FESTIVAL TOUR
Task: to develop a yearly campaign for Miller to grow and engage TA through social media and digital activations.


Solution: alibi platform for Russian market through Miller Alcohol Free brand and Miller Festival Tour campaign with engaging social media contests, content special project positioning Miller as an expert and a guide to world's biggest EDM festivals, who reveals to audiences how such events are made.
Miller as a brand is communicating with their TA as an EDM and Techno music expert globally.
SMM support and contests on Facebook, Vkontakte and Instagram
Digital special project with the Village
Content production (video interviews)
Bloggers and Opinion leaders support
CAMPAIGN STRUCTURE
Total SM reach: 3 000 000
Total number of contests participants: 1 784
Total video views: 765 000
Total special project reach: 70 000
Total PR OTS: 200 000 000
Bloggers and opinion leaders OTS: 15 450 000

RESULTS*
*Currently an ongoing project all results are not final yet.
MILLER FESTIVAL TOUR
Task: to adapt global brand communication on social media for Russian market to suit the Miller Festival Tour campaign to attract new followers and increase engagement.


Solution: EDM and festivals themed non-alcohol branded social media content with engaging contest mechanics including more media formats to appeal to broader audiences (images, videos and GIFs) with integration of relevant bloggers and opinion leader into communication
SMM support and contests on Facebook, Vkontakte and Instagram
Contest seeding in social media
Vkontakte video seeding
Bloggers and Opinion leaders support
Total SM reach: 3 000 000
Total number of contests participants: 1 784
Total video views: 765 000
Bloggers and opinion leaders OTS: 15 450 000
RESULTS:
SMM SUPPORT:
MILLER FESTIVAL TOUR
#MILLERFESTIVALTOUR WINNERS' AND BLOGGERS' UGC
MILLER SOUNDCLASH
Task: to adapt the global contest for Russian audience with relevant media and mechanics similar to global ones.

Solution: a non-alcohol branded contest has been developed on a relevant to the theme and TA media platform PromoDJ.com with previous winner DJ Maos as an ambassador. Contest mechanics have been adapted for PromoDJ to suit the global guidelines with contestants' final performances at Alfa Future People — one of the biggest electronic music festivals in Russia.
Miller SoundClash is an international DJ competition that takes place in several countries with the final battle of the best competitors from each country in Las Vegas.
SMM support and contests on Facebook, Vkontakte and Instagram
Digital special project with PromoDJ.com
PR support
Bloggers and Opinion leaders support
CAMPAIGN STRUCTURE
Total SM reach: 227 000
Total number of contests participants: 1 029
Total special project reach: 163 500
Total PR OTS: 3 000 000
Bloggers and opinion leaders OTS: 136 861
RESULTS*
*Currently an ongoing project all results are not final yet.
MILLER HALLOWEEN
Creative development and video production
SMM support and video seeding
PR support with bloggers involvement
INSTRUMENTS:
Task & Solution:To broaden the communication territory Miller ventured into technology and digital theme leaning towards Black Mirror inspired plots. To support the immersive show Escape the reality LOUDER has made three viral videos with bloggers.
October — November 2017

TIMING:
RESULTS:
Total OTS: 16 000 000
Total reach: 650 000
Total views: 965 000
DEWAR'S
MAIN FUGURES
Via immersive show with actors of Tsimerman theatre
in a smart ironic way
The show is supported by bloggers and own teasing videos
DEWAR'S. TELL THE STORY OF SCOTCH
3 days, 6 shows
1 500 guests
1 200 SEC pairings

6 600 000 viewers of teasing videos
200 000 + likes got blogger's videos
40+ PR articles
NIKON & MAXIM ONLINE
Task: to raise the issue of eyeglass lenses, as the most important part along with the eyeglasses frame. To tell a story of Nikon's brand as a perfectionist in the production of optics.

Solution: we have picked up three heroes who turn out to be perfectionists in their field - photographer, confectioner and Moto mechanic, and and asked them to show their perfectionism in one of the accurate Japanese exercises, of course with the help of Nikon.
MASERATI & RBC SPECIAL PROJECT
MAIN FUGURES
Task: to raise awareness about Maserati brand among Russian highly profitable audience

Solution: a content special project in one of the most relevant websites - RBC.ru
We have collected all the interesting facts about the history of the brand, movies in which Maserati took part, history if Modena and formed it in a fascinating article with pictures and videos to inspire potential clients with Maserati brand.
6 weeks, 4 articles
reach 6 000 000
40 000 unique visitors
JURA SMM
Task: to adapt the global contest for Russian audience with relevant media and mechanics similar to global ones.

Solution: a non-alcohol branded contest has been developed on a relevant to the theme and TA media platform PromoDJ.com with previous winner DJ Maos as an ambassador. Contest mechanics have been adapted for PromoDJ to suit the global guidelines with contestants' final performances at Alfa Future People — one of the biggest electronic music festivals in Russia.
JURA is a luxury Swiss coffee machine brand, that recently has opened their own store in GUM in the centre of Moscow.
SMM support on global Facebook page
SM promotion
Launching Russian Instagram channel
Social Media content production
CAMPAIGN STRUCTURE
Total SM reach: 415 000
Total number of Russian fans: 2 000
RESULTS*
* Results for the last 18 months.
JURA SMM
Task: to promote JURA's Moscow store in GUM.

Solution: launching an Instagram channel for the store with unique local content in which JURA is fitted into TA's everyday life. On Jura Instagram we show actual Moscow coffee recipes such as raf and flat-white ones, we mention suitable upcoming social events and post inspiration-photos about luxury life.
JURA is a luxury Swiss coffee machine brand, that recently has opened their own store in GUM in the centre of Moscow.
Launching Russian Instagram channel
Social Media content production
CAMPAIGN STRUCTURE
JURA PHOTO CONTENT
IDEA: Jura Instagram-account content plan is based on a social calendar, not a common one.
A cup of freshly brewed coffee from Jura helps creating the right mood during party preparations.
RUBRIC COFFEE OCCASION
IDEA: Jura coffee machines stand in the best Moscow restaurants and hotels. Jura shows its Instagram-audience how to make the same flat white and raf-coffee at home.
RUBRIC HOT SPOT COFFEE
JURA PHOTO CONTENT
IDEA: What could be better than shopping in GUM? Jura is a perfect service, fashionable interiors and obviously good mood.
RUBRIC COFFEE BOUTIQUE
ADIDAS
Launch&Digital HUB of Creators base - summer 2018
24/7 support of all the events happening on Creators base online
Registration for events
Coordination of digital assets at the place of events
Made on
Tilda